A Paranormal Promenade with Mad City Ghost Walks
Take a step into the spooky side of the city on a history-filled ghost walk.
Women Leading Wellness
Meet the women behind the innovative businesses helping Madison look, feel and live better.
The Face of Confidence
Ericka Mulhall opened NurturHer Aesthetics, her Fitchburg-based medical aesthetics, wellness and women’s health practice in 2020.
Healing Art
For Margaret LeMay, art isn’t just something to admire — it’s a powerful tool for connection, storytelling and healing.
Why Women Are Choosing Specialized Care
From direct-pay practices to holistic clinics, women are looking beyond traditional health systems for care that feels more personal, targeted and responsive.
Movement With Meaning
Amy Fickell built a business that brings together her physical therapy background, fitness and life as a mom of six.
The Art of Feeling Good
Looking for your next healthy habit? Check out these new women-owned wellness businesses that offer mind-body benefits.
Winning in Wellness
As the wellness space booms, these Madison-area women have built and grown businesses across the region.
The Face Behind the Feed
Meet the Madison facialist turning her skincare expertise into a thriving business — and a devoted social media following.
Redefining Midlife Health
These woman-owned businesses are changing the way we experience perimenopause and menopause through personalized, root-cause care.
Innovation With a Human Touch
As chief medical officer at Epic Systems and a practicing physician, Dr. Jacqueline Gerhart sees both sides of medical software.
Many Hats, One Mission
Keena Atkinson moves seamlessly between entrepreneurship, motherhood and community building as a true multi-hyphenate.
2026 Women in Business: Professional Profiles
From law and design to real estate and professional services, these women are leading with vision and redefining success.
The Freelance Life
Tips, tools and insights for thriving as a small business owner, freelancer or entrepreneur.
